MARKETING MANAGER
• Secured monetary sponsorships supporting over 30 events annually through successful negotiation, resulting in increased brand visibility and community engagement.
• Cultivated strong rapport with brand partners through frequent and responsive communication, ensuring seamless execution of over 70 new opportunities per month from inception to completion, all while aligning with Guayaki’s brand values and objectives.
• Directed the effort to identify and engage with local influencers, artists, musicians, creatives, and public figures for brand partnerships and collaborations, strategically aligning with product segmentation pillars.
• Increased cans sampled by 91% through establishing over 20 new brand partnerships, which resulted in 540% expansion in market reach.
• Streamlined operations by developing and implementing monthly marketing strategies and weekly agendas, which resulted in the brand ambassador team exceeding their monthly goals by 35%
• Administered day-to-day operations for brand ambassadors, including team scheduling, inventory management, accurate reporting, goal tracking, and expense management.
• Collaborated with C Suite to develop the first iteration of the sales integration pilot program, which led to the expansion of on-premise sales and distribution in the Austin market.
• Notable events: Pinthouse x Yerba Mate Beer Collaboration, Art Basel Miami, SXSW, Blues on the Green, EarthX, Rowing Dock Earth Day.
