REGIONAL BRAND MANAGER
• Supported and oversaw in-store management teams within the designated region to develop and execute local events and promotions implementing brand positioning and strategy.
• Partnered with the regional operations team on the development and execution of local sponsorship-related brand and advertising campaigns, publicity, branded content, and retail promotions.
• Collaborated with senior marketing teams including the marketing director to create integrated brand campaigns leveraging sports, entertainment, holidays, and local events.
• Generated accurate and detailed creative briefs for digital and print media by effectively communicating the correlation between consumer insights and the main brand message.
• Facilitated development, delivery, and management of key branding and marketing assets—liaising between in-store management and marketing director.
• Reviewed and analyzed P&L monthly statements with corporate partners to identify the highest and lowest risks and to develop new cost control procedures.
• Increased company profitability by effectively allocating and monitoring campaign budgets and related expenses within the designated region.
SOCIAL MEDIA MANAGER
• Created on-brand social media posts through in-store content collection, photo editing, and creative copywriting, as well as efficiently archived all content on photo sharing.
• Demonstrated exceptional communication skills with in-store interactions and immediate responses to online community engagement.
• Conducted competitor analysis within the market to gain insight into industry trends and best practices. Increased traffic and grew online community across various social media platforms.
• Generated and administered social media content designed to engage and delight users to build an interactive relationship between the customer and the company.
SERVER & BARTENDER
• Maintained a record of high customer retention and transformed customers into brand fanatics by anticipating, identifying, and fulfilling needs promptly.
• Developed rapport with a diverse range of customers, managers, and colleagues with exceptional interpersonal and team-building skills.
• Ensured high guest check averages with expedited service and by suggesting and selling additional beverage items.
• Awarded first-place prize in The Kona Brewing draft sales contest by effectively educating customers on the product’s key selling points.
• Awarded first place prize in the Wrestling event ticket sales contest by successfully promoting the event in-store and through personal social media channels.
• Ensured employee retention by successfully training and supervising new hire bar staff on extensive knowledge of menu offerings and company brand standards.
