BRAND ACTIVATION MANAGER
· Maintained and built relationships with over 75 on-premise accounts, brand partners, and distributor/supplier teammates. Providing exceptional service, support, and event execution which translated to increased brand awareness and product performance in a designated market.
· Partnered with distributor and on-premise representatives to support account sales initiatives and ensure the execution of all branding, display, product integration, and activation elements within the Anheuser-Busch portfolio.
· Managed and tracked an annual, quarterly, and weekly budget consisting of brand funds, organizing meetings to allocate funds to high-impact activations, brand partnerships, and cultural events.
· Presented and identified areas of opportunities, best practices, and proposed strategic initiatives and event participation in distributor and supplier sales meetings based on an understanding of local market trends and key findings.
· Spearheaded the strategy, planning, scheduling, and execution of high-impact activations, events, demos, and sales support activities.
· Administered day-to-day operations, including brand ambassador and event scheduling, inventory management, tracking customer surveys, and expense management.
· Supervised and trained event brand ambassadors within the assigned market while monitoring, measuring, and reporting on marketing efforts in monthly recaps.
