SENIOR MARKETING LEADER | STRATEGIC PARTNERSHIPS
BEST DAY BREWING
Built the brand’s local activation function from the ground up, secured and managed 270+ sponsorships, and directed a market-defining SXSW debut that drove 238% YOY growth in bars and restaurants.
GUAYAKI YERBA MADRE
Led a high-performance marketing team to secure high-visibility sponsorships that integrated the brand into various scenes, driving a 540% increase in market reach.
CAP CITY COMEDY CLUB
Advanced from long-term front-of-house service to producing and directing a live comedy trivia show.
LITTLE WOODROW’S
Managed regional brand event and communications strategy for five unique retail locations, ensuring consistent execution of brand standards and community-focused event programming.
UNDER ARMOUR
Increased retail sales growth through the strategic execution of experiential activations and in-store product education programs, successfully bridging the gap between brand fandom and point-of-sale conversion.
BROWN DISTRIBUTING
Managed the Anheuser-Busch portfolio across 75+ on-premise accounts, scaling product distribution through localizing national brand campaigns by owning and executing high-impact activations.
